Some organizations that have benefited from an effective demand planning process can find themselves at a competitive disadvantage if they have not considered how big data / demand sensing and shaping can provide additional supply chain value.

Organizations can put the demand-sensing knowledge discovery process to work by applying its benefits across a planning period enabled by high-performance analytics.

Untapped data sources that have gone unused in the past can now be used to sense, interpret, and respond to demand signals and customer requirements and to improve decision making.

Demand Sensing continues to provide a consistent step change in forecast accuracy, helping mitigate the effect of volatile market conditions. Demand Sensing reduced average weekly error from 48% to 30% for all companies combined, for a 38% reduction in forecast error.

  • Workshop specifically designed for SENIOR MANAGEMENT!
  • Focus is on Demand-Driven planning of demand with supply chain in mind.
  • This workshop is the WHAT of the latest trends in getting closer to customers as practiced by the top of best-in-class corporations. The Data Mining and Advanced Statistical Forecasting is then HOW the best-in-class companies implement these concepts.
  • Special time is dedicated to provide delegates with a good understanding of why traditional
    forecasting methods and base S&OP do not deliver anymore.

Training approach:

Lecture Discussion
Group Activity

Target group:

  • CEOs, COOs, EDs, Directors, SVPs, VPs, General Managers, Senior Managers,
  • Managers of:
    • Forecasting / Planning, New Product Forecasting, Supply Chain Management, Allocation and Planning, Strategic Planning, Demand Management Process, Brand Management, Promotions Planning, Finance, Production Planning, Merchandising, Product Life-Cycle, Trade Promotions, Retail Collaboration, Sales, Marketing, Market Research, Sales Analysis, Statistical Modelling