The workshop is specifically designed to address key issues in the minds of those with management and executive responsibilities and those who work alongside them. The objective of this course it to provide business professionals with a set of data and forecasting procedures and to demonstrate with illustrative examples how such procedures are used in data preparation and model building and forecasting. The course focuses on conceptual framework of models, and thus providing a clear vision of what each model represents, it’s underlying assumptions and what its model statistics imply. Such understanding helps forecasters and business professionals not only in evaluating models but also in selecting the right one for preparing forecasts. The limitations of each of the models are pointed out throughout the course as well. The main goal is to show the application of models in forecasting and the importance of quality of the data used to generate the forecasts. The most important thing for practicing forecasters and their management is to understand the concept, how a model works, how to evaluate it, and how to go about to improve upon it. The requirements of mathematics are kept to a minimum, as most of the forecasting software systems do this on
their own.

Material covered in this workshop is fully applicable to SAP APO DP, JDA Manugistics, Oracle Demantra, FutureMaster, ForecastPRO and many other forecasting and statistical modeling systems.

This course provides a combination of best practices in data management, segmentation and cleansing approaches required for sound statistical forecasting and forecast presentation … blending years of experience as first-line practitioners and managers with years of management consulting practice as well.

  • This workshop is the HOW part of the Demand Sensing workshop and targets senior analysts and
    managers who are responsible for influencing demand in the market and for its fulfillment.
  • Target functions are: marketing, sales strategy, trade marketing, supply chain, operations, demand
    planning, finance
  • Focus is on understanding the data and best practices in data segmentation for better forecastability, advanced level Excel hands-on forecasting exercises, demand sensing, demand shaping and steering techniques that allow for the best demand-driven forecast used by the top of best-in-class corporations

Training approach:

Lecture Discussion
Group Activity Hands-on Laptop

Target group:

  • COOs, Directors, VPs, General Managers, Senior Managers,
  • Managers of:
    • Forecasting / Planning, New Product Forecasting, Supply Chain Management, Allocation and Planning, Strategic Planning, Demand Management Process, Brand Management, Promotions Planning, Finance, Production Planning, Merchandising, Product Life-Cycle, Trade Promotions, Retail Collaboration, Sales, Marketing, Market Research, Sales Analysis, Statistical Modelling